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Ouidad

A New Generation of Curls

Reestablishing the Original Curl Expert

Since its first salon doors opened in New York in 1982, Ouidad has been dedicated to women with curls. Under new leadership, Watson was brought on to provide creative and strategic vision to reestablish the brand’s status as the original curl expert, strengthen consumer relevancy and attract a new and younger demographic. Watson paired engaging digital design with fresh lifestyle and product content to infuse the brand with authenticity and expertise in a relevant twenty-first century context.

Services

Art Direction
Digital
Copywriting
Strategy
Production
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