More Than Meets the Waterfront
Spanning multiple towers along Brooklyn’s waterfront, West Wharf is more than a residential project—it’s the heart of a new community. Watson crafted its identity to embody an active, connected lifestyle, seamlessly blending with the Greenpoint and Williamsburg neighborhoods. Our role went beyond branding, helping shape the master plan, name streets, and open Wharf Plaza, a vibrant public walkway leading to the scenic West Wharf Promenade. With a focus on wellness and social connection, West Wharf offers more than amenities; it fosters a lifestyle with dedicated spaces for fitness, recreation, and community. The outcome? A brand that drove rapid lease-up, captured the dynamic spirit of Greenpoint, and set a new standard for waterfront living in Brooklyn.
