Buying off Plan For Millennials Becomes a True Experience
Baltic is the newest Brooklyn offering from JDS. Known as an adept builder, bringing Manhattan quality to a Brooklyn market. JDS turned to Watson to enage a uniquely savvy, millennial, Brooklyn buyer — we subsequently built a brand and experience: "The Well Built Pop Up Gallery" — A retail space for real estate shoppers that championed experience, finish and materials over the hard sell. The result — a more integrated neighborhood development and top numbers for Brooklyn.