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Dusting Off a Legacy Brand

Four Seasons

Pivoting to Engage a New Luxury Audience

When Four Seasons New York launched downtown, they turned to Watson to attract a new, affluent, decidedly downtown audience. We dusted off the brand, gave it a bit more punch, and created numerous channels of engagement — from international print and digital campaigns to far-reaching online editorial content. Going places indeed. 

Services

Strategy
Art Direction
Production
Digital
Print
Book Design
Environmental
Copywriting

Credits

Photography: Diego Uchitel
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Watson and company four seasons book design cover detail 1600 3x0x1991x1147 q85
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The online magazine A Day in the Life brought both the property and the surrounding neighborhood to life.

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Watson and company four seasons book lifestyle 1600 0x0x1939x1292 q85
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Watson and company four seasons advertising 01 1600 43x37x1863x1210 q85

Events, Exhibitions
& New Releases

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