Miami Finds its True Heart

Brickell City Centre

Come together, discover more and spend time well

Swire properties turned to W&CO to reposition Brickell City Centre as the true heart of modern Miami’s urban core. With an array of offerings to shop, dine, live and stay, it was W&CO’s goal to unify the three city blocks of experiences and infuse them with character. Caught-moment lifestyle photography, print, digital and an OOH advertising campaign throughout downtown Miami positioned Brickell City Centre as a destination where you come for what you need and stay for what you find.

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