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A New Gateway for Miami Beach

Five Park

A Brand That Promises Transformation

Rising up from the entrance to Miami Beach, a transformative new project; with a public three-acre park at its feet, Five Park is heralding a new era for the city. For Terra and GFO, W&CO built an all encompassing brand experience that pays homage to Miami Beach’s past while celebrating its future. We revived Rosie the elephant, the fun-loving embodiment of 1920’s Miami Beach, as the brand mark, while the keen eye and brush of artist Ruben Toledo places the vibrant culture and pace of life here at the forefront – lush, transformative and full of joy.

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Verticalstand 1600 0x0x2138x1424 q85
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Stationery mockup 1600 0x0x1920x1084 q85
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