Four Seasons

Dusted Off for Downtown

Pivoting the Iconic Brand to a Younger Demographic

When Silverstein Properties launched Four Seasons New York Downtown they turned to Watson to attract an affluent yet decidedly downtown audience. We created numerous channels of engagement, from international print and digital campaigns to far-reaching online editorial content. Going places indeed. 

Services

Art Direction
Advertising
Book Design
Copywriting
Digital
Environmental
Print
Strategy
Production

Credits

Photography: Diego Uchitel
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Watson and company four seasons book design cover detail 1600 3x0x1991x1147 q85
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The online magazine A Day in the Life brought both the property and the surrounding neighborhood to life.

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Watson and company four seasons book lifestyle 1600 0x0x1939x1292 q85
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