The Ritz–Carlton

Beach Balls & Butlers

The Ritz-Carlton Finally Arrives on the Ocean

When the first Ritz-Carlton landed oceanfront in Miami they turned to Watson to capture the public imagination. We knew it was about location and vacation, and that in addition to focusing on these two central ideas we needed to celebrate the extraordinary level of service. What they got was seahorses and three courses — and one captivating campaign. 

Services

Art Direction
Digital
Strategy
Production
Environmental
Print
Advertising
Book Design
Copywriting
Watson and company ritz carlton brochure cover 1600 0x94x2200x1377 q85
Watson and company ritz carlton brochure cover 1600 0x94x2200x1377 q85
Watson and company ritz carlton brochure spread 01 1600 0x48x2100x1309 q85
Watson and company ritz carlton brochure spread 02 1600 0x39x2100x1315 q85
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Ritz carlton video 1600 0x0x1674x954 q85
Watson and company ritz carlton brochure spread detail 1600 71x34x1840x1150 q85
Watson and company ritz carlton brochure spread hero 1600 18x0x2070x871 q85
Watson and company ritz carlton brochure spread hero 1600 18x0x2070x871 q85