The Game-
Changing Gallery
Sets the Bar
with a Survey
of an Irreverent
Surrealist

Luxembourg & Dayan's inaugural show "Marcel Duchamp: An Illusion of Freedom Inside Four Walls." collected a range of Duchamp's famous and more obscure sculptural works and drawings. To ensure the brand's integrity and longevity, Watson & Company developed a branded system of publication design for this and future shows. In keeping with Duchamp's readymades, we chose to keep the raw materials exposed.